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Privacy Policy

Last updated: October 18, 2025

Forever Homestead (“we,” “us,” “our”) respects your privacy. This Policy explains what we collect, how we use and share it, and the choices you have. This Policy applies to our website, online store, and related services (collectively, the “Services”).

Questions or privacy requests? Email support@foreverhomestead.com.

1) Information We Collect

  • Identifiers & contact: name, email, phone, billing/shipping address.
  • Commercial info: order history, cart contents, product preferences (e.g., candles/soaps/woodworking), subscription choices.
  • Payment info: processed by our payment processors (e.g., Stripe/PayPal). We do not store full card numbers on our servers.
  • Device & usage: IP address, browser/type, pages visited, referring/exit pages, approximate location, timestamps.
  • User content: reviews, comments, messages you send us.
  • Inferences: limited preference data derived from your interactions (e.g., favorite categories).
  • Sensitive data: We do not intentionally collect sensitive personal data (e.g., precise geolocation, health info).

2) How We Use Information

  • Provide and fulfill the Services (process orders, ship products, customer support).
  • Personalize your experience and remember preferences.
  • Process payments and prevent fraud/abuse.
  • Communicate about orders, product updates, and promotions (you can opt out of marketing emails at any time).
  • Improve our website, products, and operations, including debugging and analytics.
  • Comply with legal obligations and enforce our Terms of Service.

3) How We Share Information

  • Service providers (“processors”): website hosting, payment processing, email service, analytics, shipping and fulfillment, fraud prevention, and customer support tools—only as needed to perform services for us.
  • Business transfers: part of or during merger, acquisition, financing, or sale of assets.
  • Legal & safety: to comply with law, valid legal process, or to protect rights, property, and safety of us, you, or others.
  • “Sale” of personal data: We do not sell personal data as defined under the Virginia Consumer Data Protection Act (VCDPA). If that changes, we will update this Policy and provide required opt-outs.

4) Analytics, Cookies & Targeted Ads

We and our partners use cookies and similar technologies to operate the site, understand performance, and (if enabled) deliver or measure ads.

  • Types: strictly necessary; performance/analytics; functionality; advertising/targeting.
  • Controls: You can manage cookies in your browser settings and (if shown) via our cookie banner/preferences. Disabling some cookies may affect site functionality.
  • Analytics/Ads partners (examples): Google Analytics/Ads, Meta, email platforms. Partners may set their own cookies and collect device/usage data for analytics and to show you relevant ads across sites.
  • Opt-out of targeted ads: You may opt out of targeted advertising from us by using the choices below.

Jump to Your Privacy Rights for opt-out instructions.

5) Your Privacy Rights (VCDPA)

If you are a Virginia resident, you have the following rights regarding your personal data, subject to exceptions:

  • Access & Portability: request confirmation whether we process your data and receive a copy in a portable format.
  • Correction: request that we correct inaccuracies in your data.
  • Deletion: request deletion of personal data we collected from you.
  • Opt-out: opt out of (i) targeted advertising, (ii) sale of personal data (we do not sell), and (iii) profiling in furtherance of decisions producing legal or similarly significant effects (we do not engage in such profiling).

How to submit a request: Email support@foreverhomestead.com with the subject “Privacy Request – Virginia” and include your name, email used on orders, and the right you want to exercise (access, delete, correct, portability, targeted advertising opt-out). We will verify your identity using reasonable methods (e.g., email verification or recent order info).

Authorized agents: You may designate an authorized agent to submit requests on your behalf. We may require proof of authorization and verification of your identity.

Response time: We will respond within 45 days of receipt; we may extend once by an additional 45 days where reasonably necessary, and we’ll notify you of the extension and reason.

6) Appeals Process (Virginia)

If we deny your request, you may appeal within 30 days by replying to our decision email with “Appeal” in the subject line and a brief explanation. We will respond to appeals within 60 days. If your appeal is denied, you may contact the Virginia Attorney General regarding your concern.

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal data. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

8) Data Retention

  • Order records and transaction data: typically retained for 7 years (tax, accounting, and legal purposes).
  • Support messages and account data: retained while your account is active or as needed to provide Services.
  • Marketing preferences and email lists: retained until you opt out or your account is deleted.
  • We will delete or de-identify data when it is no longer needed, subject to legal obligations.

9) Children’s Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal data from children under 13. If you believe a child provided us data, contact us and we will delete it.

10) Data Transfers

We are based in the United States and process data in the U.S. If you access the Services from outside the U.S., your information may be transferred to, stored, and processed in the U.S. where privacy laws may differ from those in your jurisdiction.

11) Changes to this Policy

We may update this Policy from time to time. Changes are effective when posted here. If changes are material, we may provide additional notice (e.g., by email or a site banner).

12) Contact Us

Email: support@foreverhomestead.com
Mailing Address: P.O. Box 587 Madison Heights VA 24572
Data Protection Contact: Forever Homestead

Privacy Choices:
  • Email marketing opt-out: click “Unsubscribe” in any marketing email or email us.
  • Targeted advertising opt-out: email us with the subject “Opt-Out – Targeted Ads”.
  • Access/Delete/Correct/Portability: email us with the subject “Privacy Request – Virginia”.